2022-04-06 2022-04-06 , Online Online, 1.090,- € zzgl. MwSt. Simon Philip Rost https://www.forum-institut.de/seminar/22042492-digital-international-healthcare-marketing/referenten/22/22_04/22042492-online-training-digital-international-healthcare-marketing_rost-simon-philip.jpg Digital International Healthcare Marketing

Digital International Healthcare Marketing - Register now!

Topics
  • International Marketing Strategy: Focus digital
  • How to set a digital Multichannel Strategy?
  • Putting the customer into the core of your strategy
  • Budget and controlling
  • Speed is the new capital: Working agile
Aims and objectives
Building an international marketing strategy is a crucial competitive factor for a company. Successful international marketing requires comprehensive market knowledge. An essential point is the systematic and strategic market development.

After participation in the online training course you will be familiar with the key strategy considerations for digital global marketing, international brand management and multi-/omni-channel marketing. Take the chance to discuss with our three long-term experienced digital markting experts and your colleagues from the industry.
Who should attend

The seminar is aimed at both beginners and professionals working in Healthcare Marketing with focus on global digital transformation.

Online training - Digital International Healthcare Marketing

Digital International Healthcare Marketing

- Online training -

Benefits
  • Effective knowledge transfer
  • This expertise will benefit your company
  • Submit your questions beforehand
  • Online training - For your comfort and safety
  • We are following the IMI quality criteria

Webcode 22042492

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Referenten


Alles auf einen Blick

Termin

06.04.2022

06.04.2022

Zeitraum

9:00 am - 4:30 pm

9:00 am - 4:30 pm
Veranstaltungsort

Online

Online

Gebühr
Ihr Ansprechpartner

Dr. Birgit Wessels
Conference Manager

+49 6221 500-652
b.wessels@forum-institut.de

Details

Digital International Healthcare Marketing - Register now!

Topics
  • International Marketing Strategy: Focus digital
  • How to set a digital Multichannel Strategy?
  • Putting the customer into the core of your strategy
  • Budget and controlling
  • Speed is the new capital: Working agile
Aims and objectives

Building an international marketing strategy is a crucial competitive factor for a company. Successful international marketing requires comprehensive market knowledge. An essential point is the systematic and strategic market development.

After participation in the online training course you will be familiar with the key strategy considerations for digital global marketing, international brand management and multi-/omni-channel marketing. Take the chance to discuss with our three long-term experienced digital markting experts and your colleagues from the industry.

Who should attend

The seminar is aimed at both beginners and professionals working in Healthcare Marketing with focus on global digital transformation.

Detailed programme

9:00 am - 4:30 pm

09:00 Welcome, introduction, expectations


09:15

Simon Philip Rost

International Marketing Strategy: Focus digital
  • Strategy first! Key strategy considerations for digital global marketing
  • Market Selection, Market Access, Market Development
  • Derivation of strategies from analyses
  • Product positioning
  • International brand management
  • Adaptation of marketing and sales instruments

10:45 Bio break


11:00

Alexander Almerood

How to set a digital Multichannel Strategy?
  • People, process and technology
  • Digital landscape: Best of breed
  • Evidence based decision making

12:30 Lunch break


13:30

Monika Blauberger

Putting the customer into the core of your strategy
  • Customer-centric marketing
  • From mono- to multi- to omni-channel marketing
  • Speed is the new capital: Working agile

14:30 Bio Break


14:45

Simon Philip Rost

Budget and controlling
  • Global marketing budget planning tips
  • Progress reviews and performance measurement

16:00 Summary and outstandig questions


16:30 End of seminar


More information

The benefits of an online seminar

  • Attend the training in all comfort, from wherever you like
  • There are no travel and accommodation costs
  • Ask questions live whenever you desire

This distinguishes our events

Overall score of all evaluations in 2021

Five stars on Trustpilot = Excellent

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