2021-12-09 2022-11-30 , online online, 2.280,- € zzgl. MwSt. Dr. Arnaud Gasnier https://www.forum-institut.de/seminar/22111130-online-course-ip-strategy/referenten/22/22_11/22111130-course-ip-strategy-for-a-better-ip-management_gasnier-arnaud.jpg Online Course: IP Strategy

IP Strategy! - the interactive online course which helps you setting up convincing IP strategy plans.

The contents of your online course
  • Be more proactive, away from ad-hoc approaches
  • IP Matrix: analyzing relevant facts, generating options for a strategic choice
  • Step-by-step Methodology: making IP plans with a multidisciplinary approach (competition mapping, SWOT, metrics, planning)
The objectives of your online course
Do you need to set up an IP strategy plan? Do you need to convince executives of the plan? Our interactive course provides you with the necessary tools. After a systematic overview of IP strategy (options, value, content), our speakers give you two practical tools: (1) an IP Matrix and (2) a step-by-step methodology to outline a strategic plan for IP (the emphasis is on patents). An online tool is also introduced to ease implementation. The IP Matrix is the starting point. The methodology provides techniques to map the competition and to benchmark the performance of your current IP portfolio. After this practical and hands-on course, you will have first insights to apply the IP Matrix and the methodology immediately to your daily practice.
Who should attend

You are tasked with developing and implementing IP strategies? Then this course is designed for you. A minimum knowledge on IP topics, especially on patents is assumed. This course is especially interesting for those working in IP, patent, innovation, R&D and business development departments as well as patent attorneys from private practice, also acting as external/outsourced IP managers for their SME clients.

Course - IP Strategy - For a better IP Management!

IP Strategy

Toward proactive, aligned and long-term management of innovation and IP

Benefits
  • Live and Interactive!
  • Hands-on course with proven methodology
  • Three IP tools
  • FORUM!Live: brings the seminar to you!

Webcode 22111130

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Referenten


Alles auf einen Blick

Termin

09. - 30.11.2022

09. - 30.11.2022

Zeitraum

9-10, 15-17, 30 November 2022 | Onli...

9-10, 15-17, 30 November 2022 | Online I Each day: 13:00 - 17:15 CET

Veranstaltungsort

online

online

Gebühr
Ihr Ansprechpartner

Jean-Claude Alexandre Ho, LL.M.
Lawyer, Conference Manager

+49 6221 500-675
jc.alexandreho@forum-institut.de

Details

IP Strategy! - the interactive online course which helps you setting up convincing IP strategy plans.

The contents of your online course
  • Be more proactive, away from ad-hoc approaches
  • IP Matrix: analyzing relevant facts, generating options for a strategic choice
  • Step-by-step Methodology: making IP plans with a multidisciplinary approach (competition mapping, SWOT, metrics, planning)
The objectives of your online course

Do you need to set up an IP strategy plan? Do you need to convince executives of the plan? Our interactive course provides you with the necessary tools. After a systematic overview of IP strategy (options, value, content), our speakers give you two practical tools: (1) an IP Matrix and (2) a step-by-step methodology to outline a strategic plan for IP (the emphasis is on patents). An online tool is also introduced to ease implementation. The IP Matrix is the starting point. The methodology provides techniques to map the competition and to benchmark the performance of your current IP portfolio. After this practical and hands-on course, you will have first insights to apply the IP Matrix and the methodology immediately to your daily practice.

Who should attend

You are tasked with developing and implementing IP strategies? Then this course is designed for you. A minimum knowledge on IP topics, especially on patents is assumed. This course is especially interesting for those working in IP, patent, innovation, R&D and business development departments as well as patent attorneys from private practice, also acting as external/outsourced IP managers for their SME clients.

Detailed programme

9-10, 15-17, 30 November 2022 | Online I Each day: 13:00 - 17:15 CET

Session 2: Strategic thinking tool for your management
  • Learn a matrix-based model as strategy-thinking tool to integrate business, innovation and IP
  • Practical exercise: apply the Matrix to actual cross-industry scenarios. Takeaways to reapply to own environment

Session 1: Strategic IP management: concepts and pain points
  • Get theoretical basis on IP management and strategy
  • Fundamentals on IP management and strategy. Compare
opportunistic vs. proactive. Key strategy models e.g. Porter
  • Most frequent challenges faced by companies

Session 3: Data-based methodology for strategy making: overview
  • Build a strategic plan. Learn a step-by-step methodology to prepare an IP/innovation plan and monitor its execution. Link to the Matrix
  • Introduction to case study - 'renewable energy'
  • Strategy-making as a project: insights from project management, scoping, and team setting

Session 3: Understand (and influence) the vision
  • Understand the business model
  • Translate management goals into IP strategy options for value creation/capture

Session 4: Portfolio gap analysis
  • Gap analysis with the Matrix: Comparing business vision to current IP portfolio
  • Derive options to bridge current-desired IP position

Session 4: Competition analysis
  • IP mapping techniques: Analysis of patent data (lifecycle, competition etc.)
  • Revisit the Matrix through the competition landscape
  • Link to the value chain

Session 5: SWOT analysis, performance, and budget
  • SWOT analysis using the gap analysis and market data (incl. others’ IP) ormatted with Matrix to realize alignment
  • Prioritize actions to define an IP roadmap. Make different scenarios
  • Define KPIs to report future success. Assess IP Returns (first patent filings, IA profit etc.)
  • Estimate budget needs for R&D and IP

Session 5: Get buy-in
  • Presentation template provided
  • Strategy reports: other formats and examples

Session 5: The strategic IA plan - the outline
  • Integrating outputs of the prioritized SWOT analysis into a practical, rationalized plan. Plan template provided
  • Differentiate core vs. non-core activity for higher performance

Session 6: Reapplying the methodology
  • Facing complexity of real-life situations. Make a first diagnosis. Different challenges, different approaches. Gradual approach with real-life situations
  • 3 mini-cases from anonymised practice ((1) SME business- IP alignment, (2) Innovation / R&D steering, (3) IP planning during cooperation), followed with Q&A sessions
  • Final recommendations and tips

Session 6: Wrap-up and feedback

FORUM!Live

Our concept for online courses
FORUM!Live is so much more than just online seminars. We have combined the latest technology with the best teaching methods and top service to provide effective training in intellectual property. The content, delivery, duration, scheduling and teaching method are tailored to each seminar. FORUM!Live enables you discuss issues with other participants, just like in a regular attendance-based seminar, supported by an array of technical and learning aids.

Your benefits

  • Listen to the speaker while viewing the presentation slides.
  • See all speakers and other participants with a webcam.
  • Ask questions using audio, video or the chat function.
  • Exchange ideas with other participants while seated at a virtual coffee or lunch table.
  • Access and work on the seminar documents live, and download them to your device.
  • Discuss specific questions with speakers in one-to-one sessions.
  • Access technical support directly.
  • Receive certification bearing the relevant seminar information.
  • Learn in a pre-meeting how to best set up your online working place
  • With our customer portal, you receive access to the FORUM Institut's learning space with all important information

Further information on FORUM!Live can be found here.





Pre-Meeting

In a pre-meeting (approx. 60 min.) we can show you how everything works and give you tips on the various settings. You will find further information on the pre-meeting in the customer portal after your registration.

Further information

Get prepared for the course!

We will send you a reader with details and instructions prior to the course. Thus, you can prepare the case studies and other assignments and get the most out of the course. 2 to 3 hours of preparation is suggested.

CPD: 19.5 hours

Attendees of this event will get 19.5 CPD hours certified.

Agenda

9-10, 15-17, 30 November 2022 | Online

Each day: 13:00 - 17:15 CET
13:00 CET-15:00 CET - course
15:00 CET -15:15 CET - break
15:15 CET -17:15 CET - course

Our cooperation partner

Patentopolis B.V.

Patentopolis BV is a unique provider specialized in innovation and IP management. We provide: learning solutions with innovative models and crossdisciplinarity tools; online solutions for daily management support; and consulting services for operational and strategic management of IP/innovation. We have a global presence and serve a great diversity of clients (corporates, SMEs, IP firms, consultancies, research organizations, patent offices and more). Patentopolis is regularly recognized with IP management firm awards from its peers in the industry.

This distinguishes our events

Overall score of all evaluations in 2021

Five stars on Trustpilot = Excellent

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Testimonials

9 January 2017
'This 2.5-day course on IP strategy is an important milestone for me and my company. The tools provided during this extensive course will allow me to apply the methodology DIPS of Patentopolis in IP strategy project for my company. I will recommend this course mainly to IP managers having limited IP experience with strategy-making. It gives a lot of materials on the methodology DIPS and also an opportunity for data crunching, which is exactly what I was looking for.'

Rimma Pugatsch Shendelzon, IP Manager

Landa Corporation (Israel)

10 January 2017
'IP strategy is essential for business success, and I don’t want to rely on just gut feeling or hope as a strategy. Therefore, it makes sense to follow an effective methodology like DIPS of Patentopolis, since this is a well-structured, clear and logical approach. Highly recommended!'

Dr. Markus Glänzel, Director IP Management

Evonik Nutrition & Care (Germany)

10 January 2017
'What I liked the most from this 2.5-day course on IP strategy is the methodology DIPS for strategy making since it is very practical. This Patentopolis methodology gives a path to follow where to start, as well as how to analyse data and interact with other functions during the planning phase and after.'

Reino Savela, IP Counsel

ABB AB (Sweden)

10 August 2017
'There is a real need for many companies to get a structured approach to IP strategy. That’s exactly what Patentopolis course on IP strategy offers'

RamsvikTrond, Partner, European Patent Attorney

Onsagers AS (Norway)

17 July 2017
'Patentopolis course on IP strategy was up to my expectations and as defined during the first hour of the course. The DIPS® matrix and methodology is a very powerful toolkit, which helps to visualize how to capture value and where to invest budget and resources in areas which are relevant to the company. At the same time, it is a simple tool which can be practically implemented in my company and is effective for conveying relevant IAM aspects to managers. I very much enjoyed the course and particularly its hands-on exercise approach. Thanks to the course, I have now a more realistic view of what IP strategy is.'

Eugenio Souto Pampín, European Patent Attorney

IMEC (Belgium)

17 December 2018
'I attended the Patentopolis strategy seminar 18 months ago and found the content very interesting and important. I have started IP-strategy discussions with several clients and we started corresponding projects. My experience is that it takes a ‘change of mindset’ for IP-Managers and CTOs/CEOs of SMEs to discuss on the IP strategy level. The insight I got from the Patentopolis seminar helped me to keep the discussions with the clients on track. Also, the projects with the clients helped me to improve the understanding of what they really need. Still, it takes a lot of time and patience to reach the goal of such strategy projects in SMEs. In that process, Patentopolis strategy seminar and tools are unique and I learnt a lot there to get to a practical useful end.'

Werner A. Roshardt, European Patent Attorney, Equity Partner

Keller & Partner Patentanwälte AG (Switzerland)