2026-02-19 2026-02-19 , online online, 890 € zzgl. MwSt. Kristie Champlin Gurley https://www.forum-institut.de/seminar/26062201-most-favored-nation-mfn-principle-focus-pharma/referenten/26/26_06/26062201-most-favored-nation-mfn_gurley-kristie-champlin.jpg Most Favored Nation (MFN) Principle - Focus Pharma

Understand how the Most Favored Nation (MFN) principle is reshaping global pharmaceutical business. This compact online seminar helps you navigate pricing, discount models and market access uncertainty under current and emerging MFN approaches.

Topics
  • US MFN developments, including the TrumpRx.gov platform and major discount programmes
  • Implications for pricing and market access
  • Overview of GLOBE, GUARD and GENEROUS models and how they interact with MFN concepts
  • Individual contracts with the US government?
  • EU perspective on confidentiality of prices and rebates and the impact of reference pricing
  • How MFN considerations affect global launch sequencing


Who should attend
This seminar is designed for professionals involved in the global pharmaceutical business who need to understand and manage the impact of the Most Favored Nation (MFN) principle on their strategies. It is particularly relevant for experts from innovative pharmaceutical companies who are dealing with US and EU markets.
Aims and objectives
This live online seminar will equip you with a concise, practice-oriented update on the Most Favored Nation (MFN) principle in the global pharmaceutical business.

You will gain insights into current MFN-related developments in the USA and EU, including key discount models, pricing confidentiality and reference pricing, as well as their impact on launch sequencing, existing products and investment decisions from an innovative pharma perspective.
Your benefit

By attending this seminar, you will:

  • Gain a structured overview of how the Most Favored Nation (MFN) principle affects the global pharmaceutical business.
  • Understand key US developments, including the TrumpRx.gov platform, major discount programmes (and their consequences), as well as the GLOBE, GUARD and GENEROUS models
  • Learn about the European perspective on confidentiality of prices and rebates, and the implications of reference pricing and potential market withdrawals within the EU.
  • Receive insights on how MFN considerations influence global market launch sequencing and portfolio management.

Most Favored Nation (MFN) Principle - Focus Pharma

Most Favored Nation (MFN) Principle - Focus Pharma

Strategies for managing uncertainty in the pharmaceutical business

Benefits
  • Strategic guidance for global pharma decisions
  • Officially certified according to ISO 9001 and ISO 21001

Webcode 26062201

Jetzt buchen

JETZT Buchen

Referenten


Alles auf einen Blick

Termin

17/06/2026

17/06/2026

Zeitraum

02:00 p.m. - 06:00 p.m.

02:00 p.m. - 06:00 p.m.
Veranstaltungsort

online

online

Gebühr
Your contact

Leila Dörfler
Team Leader Pharma & Healthcare

+49 6221 500-695
l.doerfler@forum-institut.de

Details

Understand how the Most Favored Nation (MFN) principle is reshaping global pharmaceutical business. This compact online seminar helps you navigate pricing, discount models and market access uncertainty under current and emerging MFN approaches.

Topics

  • US MFN developments, including the TrumpRx.gov platform and major discount programmes
  • Implications for pricing and market access
  • Overview of GLOBE, GUARD and GENEROUS models and how they interact with MFN concepts
  • Individual contracts with the US government?
  • EU perspective on confidentiality of prices and rebates and the impact of reference pricing
  • How MFN considerations affect global launch sequencing


Who should attend
This seminar is designed for professionals involved in the global pharmaceutical business who need to understand and manage the impact of the Most Favored Nation (MFN) principle on their strategies. It is particularly relevant for experts from innovative pharmaceutical companies who are dealing with US and EU markets.

Aims and objectives

This live online seminar will equip you with a concise, practice-oriented update on the Most Favored Nation (MFN) principle in the global pharmaceutical business.

You will gain insights into current MFN-related developments in the USA and EU, including key discount models, pricing confidentiality and reference pricing, as well as their impact on launch sequencing, existing products and investment decisions from an innovative pharma perspective.

Your benefit

By attending this seminar, you will:

  • Gain a structured overview of how the Most Favored Nation (MFN) principle affects the global pharmaceutical business.
  • Understand key US developments, including the TrumpRx.gov platform, major discount programmes (and their consequences), as well as the GLOBE, GUARD and GENEROUS models
  • Learn about the European perspective on confidentiality of prices and rebates, and the implications of reference pricing and potential market withdrawals within the EU.
  • Receive insights on how MFN considerations influence global market launch sequencing and portfolio management.

Detailed programme

02:00 p.m. - 06:00 p.m.

14:00 Welcome and introduction


14:20

Kristie Champlin Gurley

The US perspective:
  • The TrumpRx.gov Platform - key facts
  • Discount Programs and Their Consequences
    • GLOBE Model
    • GUARD Model
    • GENEROUS Model
  • Individual contracts with the US government, when is it favorable?
  • Tariffs - Still an Issue?

15:30 Coffee break


15:50

Dr. Dr. Adem Koyuncu

The EU perspective:
  • Confidentiality of EU prices and rebates?
  • Leaving national markets within the EU for reference pricing reasons?

16:50 Coffee break


17:10

Dr. Sebastian Werner

The perspective of innovative pharmaceutical companies
  • Global market launch sequence - is MFN changing it?
  • Existing pharmaceuticals on the US / EU market
  • Investments in the USA
  • What needs to change in EU

18:00 Course end


Ihr Nutzen

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