Learn how to craft compelling narratives, generate compliant content and scale engagement with modern AI tools
Webcode 26072331
Sascha Keller
Xperience Digital, Hünfelden
Digital Marketing Allrounder und Trainer für KI
More information please click here.
Maik Lange
Bayer AG, Berlin
Generative AI Transformation Lead & Mission Master, Visionary Strategist Marketing & Healthcare Innovation Enthusiast
Dr. Anke Thiedemann
Keine kurze englische Beschreibung vorhanden
Keine ausführliche englische Beschreibung vorhanden
Piotr Wrzosinski
BD Polska sp. z o.o., Warsaw
Head of EMEA Omnichannel Delivery Center Piotr Wrzosinski is an experienced specialist in digital transformation, omnichannel excellence and AI enabled marketing operations in the pharmaceutical and MedTech sectors. He leads the EMEA Omnichannel Delivery Center at BD and brings extensive experience from senior roles across global life science companies and consulting. His expertise spans data driven content and engagement strategies, CRM and MarTech integration, and the practical application of AI to enable scalable and compliant omnichannel activation. With both strategic and operational perspectives, he bridges modern technologies with real world implementation in regulated environments.
02/07/2026
02/07/2026
9:00 am - 5:00 pm seminar
You may dial in 30 min in advance
online
online
Event - 1,290€ plus tax
The fee includes high-quality course materials (available for download), a certificate of participation, access to our Learning Space and technical support, including a test meeting.
Event - 1,290€ plus tax
The fee includes high-quality course materials (available for download), a certificate of participation, access to our Learning Space and technical support, including a test meeting.
Dr. Myriam Friedel
Conference Manager
+49 6221 500-563
m.friedel@forum-institut.de
This seminar shows Pharma teams how to use AI to create evidence-based content and strong cross-channel brand narratives. Through practical frameworks, real use cases and hands-on exercises, participants learn how to scale content efficiently while staying fully compliant. Ideal for marketers who want to apply AI safely and effectively in daily work.
This seminar equips participants with the skills to design evidence-based content and cross-channel brand narratives that can be confidently and efficiently scaled with AI. Participants learn how to use GenAI in a way that enhances strategic clarity, strengthens scientific storytelling and improves content quality - without compromising regulatory compliance, medical accuracy or brand integrity.
Through practical frameworks, real Pharma use cases and hands-on exercises, attendees discover how to structure ideation, generate high-quality content variants, and activate them across channels in a compliant, efficient and audience-appropriate way. They gain a clear understanding of emerging AI trends, new content workflows and the requirements of the EU AI Act, enabling them to apply AI technologies responsibly and effectively within their organisations.
- Gain practical skills to create evidence-based, compliant Pharma content with the support of modern AI tools. - Learn how to design scalable cross-channel narratives that strengthen brand storytelling. - Understand how to apply modular content principles and AI-driven workflows for greater efficiency and consistency. - Build confidence in using AI safely through insights on the EU AI Act.
Welcome & objectives
Maik Lange
Coffee break
Sascha Keller
Coffee break
Dr. Anke Thiedemann
Lunch Break
Piotr Wrzosinski
Coffee break
Piotr Wrzosinski, Sascha Keller
Wrap-up / Q&A
End of seminar
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