2026-01-10 2026-01-10 , online online, 1,490 € zzgl. MwSt. Ricardo de Abajo https://www.forum-institut.de/seminar/26092215-medical-affairs-in-european-drug-launches/referenten/26/26_09/26092215-medical-affairs-in-european-drug-launches_de-abajo-ricardo.jpg Medical Affairs in European Drug Launches

Boost your impact in European drug launches with this interactive Medical Affairs seminar on communication, cross-functional collaboration and launch excellence.

Topics
  • Strategic role of Medical Affairs in European launches
  • Scientific communication, data storytelling and KOL interaction
  • Structured launch planning and cross-functional collaboration with Marketing, Market Access and Clinical Operations
  • Use of digital tools
  • Contribution of Medical Affairs to clinical trials and RWE, including meaningful KPIs and performance metrics


Who should attend
This seminar is designed for professionals working in Medical Affairs and related functions in the pharmaceutical and healthcare industries. It is particularly relevant for those:

  • Currently involved in, or preparing for, product launches in Europe
  • Managing or supporting Medical Affairs strategies and activities
Aims and objectives
Launching new medicines in Europe is becoming increasingly complex. Diverse national requirements, stricter regulations and a growing number of stakeholders all raise the bar for Medical Affairs. This seminar will equip you to plan and implement Medical Affairs activities for European launches.

You will explore the evolving role of Medical Affairs in Europe, learn how to communicate clinical data effectively, strengthen cross-functional collaboration and use digital tools and KPIs to demonstrate impact. Practical exercises, role-plays and group work ensure that you can transfer what you learn directly into your own launch projects.
Your benefit

By attending, you will...

  • be able to refine the strategic positioning of Medical Affairs within European launch plans and better align it with the overall brand and market access strategy.
  • gain practical approaches to enhance the clarity and consistency of your scientific communication.
  • be able to optimise your launch roadmap.
  • learn how to use data visualisation and digital engagement tools in a more insightful way.
  • gain practical ideas on how to further develop your KPI framework for Medical Affairs.

Medical Affairs in European Drug Launches

Medical Affairs in European Drug Launches

Benefits
  • including practical exercises
  • Officially certified according to ISO 9001 and ISO 21001

Webcode 26092215

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Alles auf einen Blick

Termin

28 - 29/09/2026

28 - 29/09/2026

Zeitraum

Day 1: 09:00 a.m. - 04:00 p.m.
Day 2: 09:00 a.m. - 12:00 p.m.

Day 1: 09:00 a.m. - 04:00 p.m.
Day 2: 09:00 a.m. - 12:00 p.m.
Veranstaltungsort

online

online

Gebühr
Your contact

Leila Dörfler
Team Leader Pharma & Healthcare

+49 6221 500-695
l.doerfler@forum-institut.de

Details

Boost your impact in European drug launches with this interactive Medical Affairs seminar on communication, cross-functional collaboration and launch excellence.

Topics

  • Strategic role of Medical Affairs in European launches
  • Scientific communication, data storytelling and KOL interaction
  • Structured launch planning and cross-functional collaboration with Marketing, Market Access and Clinical Operations
  • Use of digital tools
  • Contribution of Medical Affairs to clinical trials and RWE, including meaningful KPIs and performance metrics


Who should attend
This seminar is designed for professionals working in Medical Affairs and related functions in the pharmaceutical and healthcare industries. It is particularly relevant for those:

  • Currently involved in, or preparing for, product launches in Europe
  • Managing or supporting Medical Affairs strategies and activities

Aims and objectives

Launching new medicines in Europe is becoming increasingly complex. Diverse national requirements, stricter regulations and a growing number of stakeholders all raise the bar for Medical Affairs. This seminar will equip you to plan and implement Medical Affairs activities for European launches.

You will explore the evolving role of Medical Affairs in Europe, learn how to communicate clinical data effectively, strengthen cross-functional collaboration and use digital tools and KPIs to demonstrate impact. Practical exercises, role-plays and group work ensure that you can transfer what you learn directly into your own launch projects.

Your benefit

By attending, you will...

  • be able to refine the strategic positioning of Medical Affairs within European launch plans and better align it with the overall brand and market access strategy.
  • gain practical approaches to enhance the clarity and consistency of your scientific communication.
  • be able to optimise your launch roadmap.
  • learn how to use data visualisation and digital engagement tools in a more insightful way.
  • gain practical ideas on how to further develop your KPI framework for Medical Affairs.

Detailed programme

Day 1: 09:00 a.m. - 04:00 p.m.
Day 2: 09:00 a.m. - 12:00 p.m.

09:00 Welcome & Introduction


09:15

Victoria Ho

Medical Affairs activities in Europe
  • Evolving Role of Medical Affairs
  • Differences between countries in Europe

09:45

Victoria Ho

Scientific Communication & Stakeholder Engagement
  • Verbal and written communication of clinical data
  • Storytelling with data and scientific dialogue
  • Role-play: Responding to KOL enquiries

11:00 Break


11:15

Dr. Simone Seiter

Framework for Launches in Europe
  • General Timelines and to-dos from early market access to post-launch
  • Target group identification and mapping
  • Role of Medical Affairs

12:30 Lunch break


13:30

Dr. Simone Seiter

Collaboration Principles of Medical Affairs with Marketing, Market Access, and Clinical Operations

14:30 Break


14:45

Ricardo de Abajo

Digital Tools & Field Insights
  • CRM platforms and data visualisation tools
  • Best practices for virtual and hybrid stakeholder meetings
  • Leveraging digital technologies for insight generation

16:00 End of day 1


09:00

Victoria Ho

Medical Affairs in (Clinical) studies
  • Medical Affairs in the execution of phase I, II and III studies, from selection of investigation centers to the follow-up of the implementation
  • RWE studies: implementation and data collection

10:15 Break


10:30

Victoria Ho

Performance metrics for Medical Affairs
  • Quantitative indicators (number of projects, field time etc.)
  • Qualitative Indicators (success of projects, quality of insights etc.)

11:15

Victoria Ho

Group work on Medical Affairs scenarios

12:00 End of Day 2


Ihr Nutzen

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The pre-meeting gives you the opportunity to explore our Learning Space and to familiarise yourself with the technology to start off your online training on the right foot. This is a non-binding offer for all our customers and not a prerequisite for participation. If a pre-meeting date does not suit you but you would still like a technology check, please contact us.

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