2025-07-31 2025-07-31 , online online, 1,290 € zzgl. MwSt. Dr. Maja Beilmann-Schramm https://www.forum-institut.de/seminar/26082215-kol-management/referenten/26/26_08/26082215-kol-management_beilmann-schramm-maja.jpg KOL-Management

The seminar covers essential topics such as stakeholder identification, effective meeting preparation, and legally compliant collaboration. Tailored for Medical Science Liaisons (MSLs) and Medical Affairs teams, the seminar equips you to gain real insights from KOLs, overcome challenging situations, and elevate patient outcomes.

Topics
  • Identify key influencers and stakeholders in the field
  • Get and stay in touch with KOLs
  • Prepare for KOL Meetings
  • Getting real insights from KOL
  • Deal with "difficult" situations
  • Legally Compliant Collaboration with KOLs: Practical Implications of International Codes of Conduct


Who should attend
Are you a Medical Science Liaison (MSL), Medical Affairs professional, or part of a team that engages with Key Opinion Leaders (KOLs) in the healthcare sector? This seminar is essential for anyone aiming to strengthen relationships with KOLs, gain valuable insights, and elevate patient outcomes through expert collaboration.
Aims and objectives
KOL engagement is a cornerstone of the Medical Science Liaison role. This seminar equips participants with the tools and techniques needed to establish and nurture impactful relationships with KOLs. By mastering strategic communication and compliance, attendees will enhance their professional contributions and positively influence patient care.
Your benefit

  • Gain a step-by-step understanding of how to identify and profile key influencers in your field
  • Learn proven methods to prepare for and conduct impactful KOL meetings
  • Develop strategies for navigating challenging interactions
  • Ensure collaborations comply with international healthcare codes and standards
  • Stay ahead in multi- and omnichannel communication

KOL-Management

KOL-Management

Building stronger partnerships with Key Opinion Leaders

Benefits
  • Learn to handle challenging KOL interactions with (more) confidence
  • Many Practical Examples
  • Officially certified according to ISO 9001 and ISO 21001

Webcode 26082215

Jetzt buchen

JETZT Buchen
Referenten

Dr. Maja Beilmann-Schramm

msl-excellence, Sankt Augustin

Founder and CEO
More information please click here.

Victoria Ho

Paramita Project Services Ltd, UNITED KINGDOM

Medical Excellence Consultant Victoria Ho is a dedicated advocate for harnessing the potential of Medical Affairs to drive patient-centric initiatives within companies. With extensive experience in large, rare-disease biopharmaceutical companies, she has contributed across the entire Medical Affairs spectrum - from bench research and development to clinical settings, field medical roles, and strategic leadership positions.

Alles auf einen Blick

Termin

31/08/2026

31/08/2026

Zeitraum

9:00 am - 5:00 pm seminar
You may dial in 30 min in advance

9:00 am - 5:00 pm seminar
You may dial in 30 min in advance
Veranstaltungsort

online

online

Downloads
Gebühr

Veranstaltung - 1,290 € zzgl. MwSt.
The fee includes high-quality course materials (available for download), a certificate of participation, access to our Learning Space and technical support, including a test meeting.

Veranstaltung - 1,290 € zzgl. MwSt.
The fee includes high-quality course materials (available for download), a certificate of participation, access to our Learning Space and technical support, including a test meeting.

Inhouse-Angebote
Inhouse-Angebot anfordern
Inhouse-Angebot anfordern

Jetzt buchen

Your contact

Leila Dörfler
Team Leader Pharma & Healthcare

+49 6221 500-695
l.doerfler@forum-institut.de

Details

The seminar covers essential topics such as stakeholder identification, effective meeting preparation, and legally compliant collaboration. Tailored for Medical Science Liaisons (MSLs) and Medical Affairs teams, the seminar equips you to gain real insights from KOLs, overcome challenging situations, and elevate patient outcomes.

Topics

  • Identify key influencers and stakeholders in the field
  • Get and stay in touch with KOLs
  • Prepare for KOL Meetings
  • Getting real insights from KOL
  • Deal with "difficult" situations
  • Legally Compliant Collaboration with KOLs: Practical Implications of International Codes of Conduct


Who should attend
Are you a Medical Science Liaison (MSL), Medical Affairs professional, or part of a team that engages with Key Opinion Leaders (KOLs) in the healthcare sector? This seminar is essential for anyone aiming to strengthen relationships with KOLs, gain valuable insights, and elevate patient outcomes through expert collaboration.

Aims and objectives

KOL engagement is a cornerstone of the Medical Science Liaison role. This seminar equips participants with the tools and techniques needed to establish and nurture impactful relationships with KOLs. By mastering strategic communication and compliance, attendees will enhance their professional contributions and positively influence patient care.

Your benefit

  • Gain a step-by-step understanding of how to identify and profile key influencers in your field
  • Learn proven methods to prepare for and conduct impactful KOL meetings
  • Develop strategies for navigating challenging interactions
  • Ensure collaborations comply with international healthcare codes and standards
  • Stay ahead in multi- and omnichannel communication

Detailed programme

9:00 am - 5:00 pm seminar
You may dial in 30 min in advance

09:00 Introduction


09:15

Dr. Maja Beilmann-Schramm, Victoria Ho

International Standards for Healthcare Compliance
  • EFPIA Code of Practice
  • WHO Ethical Criteria for Medicinal Drug Promotion

10:15 Break


10:30

Dr. Maja Beilmann-Schramm, Victoria Ho

Identifying key influencers and stakeholders in the field
  • Criteria such as publications, studies or membership in professional groups
  • Profiling
  • Social Listening
  • Exercise: Identifying a suitable KOL for a Project

11:30

Victoria Ho, Dr. Maja Beilmann-Schramm

Multi-/Omnichannel-Communication
  • Coordination and orchestration of information
  • Role of Medical Affairs, especially of Medical Science Liaison Managers
  • How can Artificial Intelligence support Multi-/Omnichannel-Communication

13:00 Lunch break


14:00

Victoria Ho, Dr. Maja Beilmann-Schramm

Prepare for KOL Meetings
  • Gather information on the KOL: Internal and external Sources
  • Define Meeting Objectives, create a Meeting Agenda
  • Anticipate Questions and Challenges
  • Adapt communication style according to the KOL's preferences and background

15:00 Break


15:15

Dr. Maja Beilmann-Schramm, Victoria Ho

Win-Win Conversations with KOLs
  • Questioning Techniques for deep insights
  • Discussing Real-World Applications - the power of patient stories
  • Summarise and Validate Insights

16:15

Victoria Ho, Dr. Maja Beilmann-Schramm

How to Deal with "difficult" situations
  • KOL is under time pressure, KOL seems distracted, KOL is frustrated by too many company contacts, etc.

17:00 End of the Seminar


Ihr Nutzen

Technical requirements

You need a reliable Internet connection to take part in our online events. To have the best possible learning experience, we recommend that you use the latest version of the Microsoft Edge or Google Chrome browsers. You will need a headset, loudspeaker or telephone to play the audio. Further information is available here. Please check beforehand that your microphone or headset and camera are working properly. Do not access our services from a VPN since there are issues with the audio over such connections.

We have integrated Zoom video conferencing software into our Learning Space for our online training courses. If you are not authorised to use Zoom, please get in touch with us so we can make alternative arrangements for you to take part in our online training.

This distinguishes our events

of 5 stars of all ratings from 2024

of 5 stars on Trustpilot = good

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We all know that every interaction counts - this course gave me lots of new ideas about how to do this more purposefully and more effectively and create better andl ong lasting realitionships with external experts