Design and execute a cross-country marketing strategy that works at global level and delivers locally.
Webcode 26102330
Maximilian Schulze
Associate Director, Strategy & Operations
Associate Director, Strategy & Operations
More information please click here.
Piotr Wrzosinski
BD Polska sp. z o.o., Warsaw
Head of EMEA Omnichannel Delivery Center Piotr Wrzosinski is an experienced specialist in digital transformation, omnichannel excellence and AI enabled marketing operations in the pharmaceutical and MedTech sectors. He leads the EMEA Omnichannel Delivery Center at BD and brings extensive experience from senior roles across global life science companies and consulting. His expertise spans data driven content and engagement strategies, CRM and MarTech integration, and the practical application of AI to enable scalable and compliant omnichannel activation. With both strategic and operational perspectives, he bridges modern technologies with real world implementation in regulated environments.
Orlando Santos
Biogen International GmbH, Baar, SWITZERLAND
Global Omnichannel Content Head & Commercial Transformation Lead
More information please click here.
26 - 27/10/2026
26 - 27/10/2026
each day from 9:00 am until 4:30 pm CET
You may dial in 30 minutes before the session starts
online
online
Event - 1,890€ plus tax
The registration fee includes downloadable course materials, a certificate, access to the Learning Space, and technical support, including a pre-meeting.
Event - 1,890€ plus tax
The registration fee includes downloadable course materials, a certificate, access to the Learning Space, and technical support, including a pre-meeting.
Dr. Myriam Friedel
Konferenzmanagerin Pharma & Healthcare
+49 6221 500-563
m.friedel@forum-institut.de
This two-day seminar equips Global Marketing Leads in pharma with the strategic and operational skills to manage multi-country marketing effectively. From country prioritization and launch sequencing to governance, compliance and AI enablement, participants work through the full journey from global strategy to local execution. Two hands-on workshops included.
This seminar equips Global Marketing Leads with the skills to design and operationalize a multi-country marketing strategy, from strategic direction to day-to-day execution.
Day 1 addresses the strategic foundation: where to play, in what order, and under which external constraints. Participants work through country prioritization and launch sequencing, explore market access and pricing as strategic input for marketing decisions, and develop a clear approach to omnichannel adaptation across markets.
Day 2 translates strategy into execution. It covers customer-centric HCP engagement and brand positioning across markets, operating model design with governance structures and decision rights, compliance integration, and the practical use of AI and technology to enable multi-country marketing at scale.
Both days include hands-on workshops in which participants apply the frameworks directly to their own organizational context.
Participants have expanded their knowledge in
Day 1 - Welcome & objectives
Piotr Wrzosinski
Coffe break
Maximilian Schulze
Lunch break
Piotr Wrzosinski
Coffee break
Piotr Wrzosinski and Maximilian Schulze
End of day 1
Orlando Santos
Coffee break
Piotr Wrzosinski
Lunch break
Piotr Wrzosinski
Coffee break
t.b.d.
Wrap Up and Q&A
End of Seminar
You need a reliable Internet connection to take part in our online events. To have the best possible learning experience, we recommend that you use the latest version of the Microsoft Edge or Google Chrome browsers. You will need a headset, loudspeaker or telephone to play the audio. Further information is available here. Please check beforehand that your microphone or headset and camera are working properly. Do not access our services from a VPN since there are issues with the audio over such connections.
We have integrated Zoom video conferencing software into our Learning Space for our online training courses. If you are not authorised to use Zoom, please get in touch with us so we can make alternative arrangements for you to take part in our online training.
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