2026-04-26 2026-04-26 , online online, 1,490 € zzgl. MwSt. Medical Affairs in European Drug Launches

Boost your impact in European drug launches with this interactive Medical Affairs seminar on communication, cross-functional collaboration and launch excellence.

Themen
  • Strategic role of Medical Affairs in European launches
  • Scientific communication, data storytelling and KOL interaction
  • Structured launch planning and cross-functional collaboration with Marketing, Market Access and Clinical Operations
  • Use of digital tools
  • Contribution of Medical Affairs to clinical trials and RWE, including meaningful KPIs and performance metrics


Who should attend
This seminar is designed for professionals working in Medical Affairs and related functions in the pharmaceutical and healthcare industries. It is particularly relevant for those:

  • Currently involved in, or preparing for, product launches in Europe
  • Managing or supporting Medical Affairs strategies and activities
Ziel der Veranstaltung
Launching new medicines in Europe is becoming increasingly complex. Diverse national requirements, stricter regulations and a growing number of stakeholders all raise the bar for Medical Affairs. This seminar will equip you to plan and implement Medical Affairs activities for European launches.

You will explore the evolving role of Medical Affairs in Europe, learn how to communicate clinical data effectively, strengthen cross-functional collaboration and use digital tools and KPIs to demonstrate impact. Practical exercises, role-plays and group work ensure that you can transfer what you learn directly into your own launch projects.
Teilnehmerkreis

By attending, you will...

  • be able to refine the strategic positioning of Medical Affairs within European launch plans and better align it with the overall brand and market access strategy.
  • gain practical approaches to enhance the clarity and consistency of your scientific communication.
  • be able to optimise your launch roadmap.
  • learn how to use data visualisation and digital engagement tools in a more insightful way.
  • gain practical ideas on how to further develop your KPI framework for Medical Affairs.

Medical Affairs in European Drug Launches

Medical Affairs in European Drug Launches

Benefits
  • Framework for Launches in Europe
  • Including Practical Exercises
  • Also available as an in-house seminar
  • Officially certified according to ISO 9001 and ISO 21001

Webcode 26092215

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Termin

28 - 29/09/2026

28 - 29/09/2026

Zeitraum

Day 1: 09:00 a.m. - 04:00 p.m.
Day 2: 09:00 a.m. - 12:00 p.m.

Day 1: 09:00 a.m. - 04:00 p.m.
Day 2: 09:00 a.m. - 12:00 p.m.
Veranstaltungsort

online

online

Downloads
Gebühr
Your contact

Leila Dörfler
Team Leader Pharma & Healthcare

+49 6221 500-695
l.doerfler@forum-institut.de

Details

Boost your impact in European drug launches with this interactive Medical Affairs seminar on communication, cross-functional collaboration and launch excellence.

Themen

  • Strategic role of Medical Affairs in European launches
  • Scientific communication, data storytelling and KOL interaction
  • Structured launch planning and cross-functional collaboration with Marketing, Market Access and Clinical Operations
  • Use of digital tools
  • Contribution of Medical Affairs to clinical trials and RWE, including meaningful KPIs and performance metrics


Who should attend
This seminar is designed for professionals working in Medical Affairs and related functions in the pharmaceutical and healthcare industries. It is particularly relevant for those:

  • Currently involved in, or preparing for, product launches in Europe
  • Managing or supporting Medical Affairs strategies and activities

Ziel der Veranstaltung

Launching new medicines in Europe is becoming increasingly complex. Diverse national requirements, stricter regulations and a growing number of stakeholders all raise the bar for Medical Affairs. This seminar will equip you to plan and implement Medical Affairs activities for European launches.

You will explore the evolving role of Medical Affairs in Europe, learn how to communicate clinical data effectively, strengthen cross-functional collaboration and use digital tools and KPIs to demonstrate impact. Practical exercises, role-plays and group work ensure that you can transfer what you learn directly into your own launch projects.

Teilnehmerkreis

By attending, you will...

  • be able to refine the strategic positioning of Medical Affairs within European launch plans and better align it with the overall brand and market access strategy.
  • gain practical approaches to enhance the clarity and consistency of your scientific communication.
  • be able to optimise your launch roadmap.
  • learn how to use data visualisation and digital engagement tools in a more insightful way.
  • gain practical ideas on how to further develop your KPI framework for Medical Affairs.